SEO consists of on-page optimization and Off-Page Optimization. On-page optimization includes all SEO activities that you can perform on your own website. Off-page optimization requires that you involve other websites with your SEO. A clear example of the latter is link building, by enticing other websites to link to your page.
Off-Page Optimization requires that you have to get others. That can be difficult.
SEO in your own hands
With on-page optimization, you have complete control and you can tell Google exactly what your page is about. You and you alone - ultimately determine which words will and will not appear on your site.
With on-page SEO you give each page a unique keyword. Although you can use multiple keywords, it is better to optimize each page entirely around one search term. You do this in:
- The title tag
- The meta description
- The URL (for example - abc.com/product/electronics instead of www.abc..com/category-1/article488383
- (Sub) Headers in the text
- The text itself
Right keyword
The biggest challenge with On-page optimization lies in finding the right keyword, after which you optimize the entire page. A good keyword covers the load and is a logical search term for your target group. For example, one target group will be able to search for "relaxing", while another (younger) target group will be more likely to search for "chilling out". It is therefore important that you know your target group and that you tailor your website to them.
When including keywords in the text, you must of course ensure that your text remains legible. So try to prevent it from becoming a repository of keywords that are of no use to the visitor. ( See also "White Hat SEO or Black Hat SEO? Which hat do you put on? ").
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